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"Digital 3D Design" tackles every aspect of this cutting-edge field, offering clear explanations backed up by brilliant illustrations that bring even the most advanced concepts to life. Take a look at 3D in the real world as you cover the ways in which 3D graphics are used by designers working in advertising, industrial prototyping, art, and entertainment. Bridge the gap between conventional 2D and 3D design as you learn how to think in 3D, cover the rules of perspective, and learn how to simulate 3D with 2D tools. Cover the 3D process from basic modeling, through surfacing and lighting, to rendering and animation. The Artist's Toolkit offers all the advice you need to buy and configure your 3D workstation and includes discussion of both hardware and software. Wrap up with advanced tips to help you create more effective 3D graphics, plus deconstructed examples that reveal the secrets behind great 3D. The book ends with a fantastic gallery section, showcasing the best in 3D design.

In his much-anticipated new book, veteran 3D modeling and animation expert Tony Alley introduces the key concepts of building scenes and models using the latest release of Maxon's Cinema 4D, a 3D program embraced by the design community for putting the focus on creative production rather than on learning complex software. Explaining the technology in clear, design-oriented terms, Exploring 3D Modeling with Cinema 4D V9 covers basic modeling techniques, working with materials and textures, lighting, and, rendering. Throughout, the emphasis is on how designers can use Cinema 4D to meet client needs with eye catching scenes and models while exploring their own artistic impulses. Cinema 4D continues to grow in power and popularity in the design community. Its highly customizable graphic user interface is especially easy to learn and makes the software a solid choice for 2D designers making the transition to 3D and for those individuals new to graphic design, computer graphics or 3D.

Rhinoceros 3D - Rhinoceros 3D is a commercial NURBS-based modeling tool. The software is commonly used within Industrial Design, architecture, Marine design, Jewelry design, CAD / CAM, rapid prototyping, reverse engineering as well as multimedia and graphic design industries.

Graphic design - Graphic design is the applied art of arranging image and text to communicate a message, or facilitate understanding. It may be applied in any media, such as print, digital media, motion pictures, animation, product design, packaging, and information signs.

Graphic design careers - A number of occupations are commonly classified under the broad term of "graphic designer". Graphic design career paths cover all ends of the creative spectrum.

White space (graphic design) - In graphic design and desktop publishing the effective use of white space is one of the principles of design. It is that portion of a page left empty: the margins, gutters, space between columns, space between graphics, and space between lines of type.

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